I worked closely with the content, SEO, and marketing teams on a range of landing page improvements and optimizations. Projects included SEO updates, refining the donations payment flow, adding a mini shop for business users, and creating a dedicated app download page. Some of these were implemented by me using no-code tools, while others were built by the tech team, where I supported the process through refined handovers and design reviews.
SEO
UX
Implementation
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One of the key challenges of the project was managing a fast-paced workflow while coordinating the needs of multiple stakeholders, including content teams, SEO specialists, and engineers. At the same time, I focused on maintaining a lean, accessible design across the platform and ensuring high quality throughout the process.
The optimised payment flow landing page improved the experience for private users looking to support the platformthrough donations.
A large-scale SEO project involving the design of multiple city-specific pages with a focus on internal linking, helped improve the company’s visibility and ranking on Google.
The app download page was designed to streamline the user journey and encourage adoption of the mobile app, resulting in increased user engagement.
In collaboration with the advertising team, I designed and implemented a self-service booking tool that allowed business users to select suitable packages without needing to contact a sales agent. This improved the team's workflow and capacity while making the process more transparent and user-friendly.
